Not too far from Hotel Edelweiss is the cradle of the famous Bulgarian Rose Festival and the beautiful Rose Valleys with a centuries-old tradition. During the first week of June each year Kazanlak elects among the most beautiful rose buds, graduates - a new flower, the Queen Rose. The festive rose picking and rose distillation and the biggest street carnival in Bulgaria are famous from decades all over the world. Every year during the festival the international wine festival "Rose" is held, as well. In a new, modern building in Rosarium (Rose Garden) park, the only in the Balkans Museum of the Rose is located from 2016.